Jan 24, 2007

Publicidade com Bluetooth

Post por às em blog

Hoje em dia a maioria dos celulares tem a tecnologia Bluetooth que permite o tráfico de informações e dados.
Que pode ser usado em campanhas publicitárias em paineis em ruas, outdoors, placas, banners e pontos de envio de informações para celulares com essa tecnologia.

control painel bluetooth mobile
Este é um exemplo de uma propaganda aonde recebe novidades sobre o produto.

Pode ser enviados a qualquer pessoa com um celular com bluetooth ativado, conteúdo do do produto, wallpapers, games, screensavers, ring tones, etc…

gostosa recebendo informação no seu celular
Outra campanha, foto do site: http://www.wordsun.com/cc98.htm

E um ponto de bluetooth, tipo um servidor que faz esses envios de dados.
Ponto de bluetooth server
Empresa que faz isso: http://www.bluetooth-advertising.co.uk/

O site Blue Blitz lista algumas maneiras de usar esse serviço como publicidade, claro eles tão oferecendo:

Solutions for different businesses

Here are a few solutions and examples with BlueBlitz. All applications can be set up in no time:

Small business
Show infos or news
– Download of product data such as descriptions, pictures and prices.
– Send coupons to interested people who are walking by and turn them into new customers.
– Shelf-infoservice: Anyone can request more info about a certain item on a shop shelf. (For example: recipes)
– Any sort of contest with prizes
– Pre-readings of certain book excerpts

Catering, Restaurants, Bars and Movie Theaters
Daily menues, also receivable outside within 100 meters
– Complete access to menues
– Emailaccess
– Access to the internet (with a PDA)
– Download of music and movie-files
– Game Bonus: For example if the customer buys a menu, he gets a mobile game for free
– Ordering anything with a mobile or PDA
– Exchange or download of any file
– Trailerdownload -Movies

Office and Company
– Access to Email and Internet
– Access to crucial data within an important meeting
– Download of presenations during a meeting
– Automatical reminders for groups or single persons
– Automatical synchronization of planners and dates

Travel Agency
Request infos or last minute travel tips 24 hours a day through the shop window
Prize-competitions 24 hours a day
Flight plans, travel informations, traffic bulletins

School and University
– Schedules
– Informations about new events/changes
– Information on tests (test dates, requirements etc.)
– Reminder services

For Doctors / Dentists
– Medical information services
– Entertainment Services for people in the waiting rooms: games, logos, ring tones
– Sport news / Stats / Updates
– TV Schedules

Malls
– Automatical update of people walking by about special deals and a plan of the mall.
– Event-Calendar
– Market research
– Email
Special offerings / Coupons

Clubs / Lounges / Cafes
– Chat Services = communication with absent people
– Special info services for VIPs
– Download of ringtones, logos, games, MP3 and movies
– Votings

Banks
Access informations about banking services / products
– Stock exchange infos
– Request account data

Private Home
– Easily access email and the internet anywhere in the house (for example in a break from gardening)
– Download ringtones, logos, MP3s, movies and games
– Exchange of files and informations

Gas Stations
Traffic infos: for example road maps, traffic jam infos
-Info Push Service
– Information about special services
– Product infomations
– Automatical information when car needs regular check-up
– Bonus programs with barcode
– Access email and the internet from your car

Public Places
– Informations about traffic jams, flight plans, bus schedules
– Entertainment Services during waiting periods
– Call a taxi: this also works when the regular phone service is blocked

Fairs / Conventions
Request a plan with all the companies which are present
– Download product information from certain companies, while the representatives are occupied.
Emergency numbers
– Reservations
– Automatical receiving of information after sending a business card to a certain fair stand.
– Callback Service

Como é aplicado isso em campanha a BlueCasting oferece assim:



BlueCasting technology can deployed to a wide variety of locations such as:

• Poster Sites
• Digital Billboards
• Kiosks
• Bars and Clubs
• Entertainment Venues
• Train Stations
• Airport Lounges
• Conferences and Trade Shows
• Field Marketing

Since BlueCasting servers can be deployed within hours, the service is flexible enough to support temporary installations as well as permanent sites.

Como funciona o trabalho e as formas de conteudo pode ser vista aqui

No Brasil, parece que já rolou algumas campanhas assim, lembro de um case, no Salão do Automóvel em São Paulo, aonde você ia no Stand da montadora e tinha um ponto de Bluetooth para enviar informações do carro e novidades para os frequentadores daquele stand.

Minha idéia

Vejo que um dos maiores transportes da cidade de são paulo, é o Metrô onde passa todos os dias Milhões de pessoas. E concerteza a maioria, usa celular.
Se criar uma campanha, onde os usuários do meio de transporte coletivo, possam passar no painel e receber informações e conteúdo enquanto esta no trem, seria uma ótima idéia.

Para anúnciar no Metrô, clique aqui

O que acha?

  • BlueAd fornece um pacote de software e hardware para utilizadores de Windows XP e de Vista chamado Unicast, utilizando equipamento existente para aproveitar-se do mercado potencial de Bluetooth. A nossa software foi bem sucedida com todos os nossos clientes, nós trabalhamos com clientes diferentes que podem ser encontrados aqui here.
    Para mais informação o nosso site é: Proximity Marketing | Bluetooth Marketing