Jan 29, 2007

McDonald’s: Fries – No time to stop? Drive-thru.

Post por às em blog

No time to stop? Drive-thru.

The idea here was to keep McDonald’s front and centre, in a multi-tasking world. The articles are real. Just colour was added. By fitting into the target’s activity (reading the news), rather than interrupting it, the “on-the-go” brand benefit was demonstrated.

Agency: Cossette Atlantic, Halifax
Creative Director: Don Veinish
Copywriter: Don Veinish
Art Director: Bhavik Gajjar
Photographer: John Sherlock