Dec 27, 2008

Landing page art

Landing page

or foot lading page.

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

An eye-tracking Heatmap showing where a subject’s eyes alight on a landing page under test.

source by: Wikipedia