or foot lading page.
In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
An eye-tracking Heatmap showing where a subject’s eyes alight on a landing page under test.
source by: Wikipedia